Before you start a social media campaign in any business, you need to have goals and objectives in to assess progress and decide whether you’ve achieved success. A social media campaign is no different. You must define your goals so that you may assess the success of your social media campaign.
Every action will define how to achieve your goals or targets.
With goals and objectives, you can quickly assess when and where your social media campaign is going awry and make immediate changes to put it back on course.
The SMART method is best suited to fix your goals. According to this method, the goals and objectives are to be specific (S), measurable (M), attainable (A), relevant (R) and time-bound (T).
After creating the goals and objectives for your social media campaign, you should look where your current strategy stands.
What social media platforms like facebook, twitter etc. is your company currently marketing on? What kind of material is being posted? How much engagement is there? How frequently do you post ?
You must create the database of all your activities on spreadsheet. Assess the data generated and implement the changes if required. For example an ecommerce website is selling multiple products so it must maintain the demographic stats of the area. Suppose area A has 70percent young population and area B has 80 percent old population. If your product is for teens than your focus should be on area A. In short your data will be your guide .
Always fill your company’s social media profiles, with a clear, identifiable picture and keywords. Completed social media profiles make your brand easier to find by consumers and it adds to your brand’s credibility and authority.
It might be possible your company is posting on the wrong social media channels, or publishing the wrong type of content, or is currently not on another social network it could leverage for increased attention. Even the timing of your posts matter to a very great extent.
Our first aim is to show our presence on every social media platform. This hampers your website or product as you will wear yourself out, waste valuable time, and produce hurried, boring, bulk and unattractive posting.
You need to do some research on your industry, your desired audience, and even your competitors. Locate where are your members most active. Do some research on what excites them and compels them to engage. Go for the hot topic around in the market.
There are multiple social networks that allow you to gain insights into these type of questions. Facebook, for example allows users to target specific audiences, it provides the interactions on their posts, the best and worst time for post engagement and demographics of people who interact with the posts.
Automation tools such as Buffer and Hootsuite allow you to synch and schedule posts on multiple social networks in one place.
Observe what your competitors are implementing and how well they’re performing on social media can give you tips and tricks on what implement and what to avoid when formulating your strategy.
You can be on every social media platform and may not get the engagement and conversions you’re looking for because your content is traditional, bland and lack quality and creativity.
You must write after identifying your ideal audience and social media networks. When coming up with content, you want to catch people’s attention, and want to make your brand stand out as an authoritative and trustworthy source of information in your industry.
Design your content to take advantage of each individual platform. Twitter, for instance, only allows for 140 characters and utilizes hashtags. Instagram, and Pinterest utilize images. Facebook utilizes text, images and videos. YouTube utilizes videos.
Your content needs to match the format of the platform, must be interesting, and useful. Let your content make your brand appear as a person, not an organization.
Go for website such http://buzzsumo.com/. This website tells you about the content in demand .Once you research your audience, craft your content and schedule the posts on the appropriate social networks.
If you post a Facebook post at 4 pm one week and get a lot of engagement your post will be ignored the next week. Consumers also get bored seeing the same content all the time.
Social media strategies require time and a plan. Have patience and it will definitely pay you off.
MORE THAN JUST BUSINESS -
DIGITAL STRATEGY CONSULTING +
AGENCY SERVICES
E-16/64-65, Third Floor,
Sector - 8 , Rohini,
New Delhi - 110085
FACEBOOK COMMENTS WILL BE SHOWN ONLY WHEN YOUR SITE IS ONLINE