Step 1: Analyze Your Current Website Setup.
Step 2: Topic Creation & Keyword Research.
Step 3: Establish a Pillar Content Strategy.
Step 4: Perform an SEO Audit.
Step 5: Define & Track Your Goals.
Step 6: Work on On-Site-Optimization.
Step 7: Work on Local SEO.
Step 8: Work on Backlinks.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.

Breadcrumbs (or breadcrumb trail) is a secondary navigation system that shows a user's location in a site or web app. The term came from the Hansel and Gretel fairy tale in which the main characters create a trail of breadcrumbs in order to track back to their house.

Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website)